3 Digital Marketing Strategies to Get You Business
The digital revolution has been very good for sign shops everywhere. Not only has it led to the creation of shopVOX print shop software, giving business owners a whole new level of control as well as insight into every aspect of their companies, but the Internet has also opened up a vast array of exciting new marketing opportunities.
Today, a sign shop’s potential audience is bigger than ever before. Taking full advantage of those opportunities, however, takes planning, dedication, and ambition. shopVOX comes fully loaded with helpful features, but it’s up to you to make the most of them.
With that in mind, here are three digital marketing strategies you can use to grow your business.
Online Marketing Strategies for Sign Shops
Geotargeting
Geotargeting is a very direct approach to marketing that helps you zero in on multiple audiences at once. It involves looking at a specific demographic on a virtual map and putting digital boxes around certain geographic locations that would be most effective to target for marketing purposes. Your ads will then appear on the mobile devices of people entering these areas.
In the sign shop business, geotargeting requires looking at all the different types of customers you cater to: schools, construction companies, hospitals, restaurants, real estate offices, etc. From there, you’ll want to create a separate landing page for each one of these industries, including all of the products and services that go along with it.
For example, your page for real estate customers might feature A-frame signs, custom riders, flags, and business cards. After that, you’ll want to do a search for all the real estate offices and broker houses within the region in which you do business and place a virtual box around those areas. This ensures that the customers who need your products the most are more likely to see you and the products you offer.
Virtual Hunting
What does it mean to be a virtual hunter? Don’t worry, you won’t need a bow and arrow for this digital marketing strategy. All you’ll need is an eye for opportunities and the willingness to pursue them. Primarily a form of B2B, or Business-to-Business marketing, virtual hunting involves approaching a potential customer directly.
For instance, you might have noticed a business in your area with an old, broken-down sign out front. Using web tools like Hunter.io, LinkedIn, and Alignable, you can find the purchasing manager for that business and reach out to them via direct message or email and present them with samples, mock-ups, or other points of reference likely to draw their interest.
Virtual hunting relies heavily on you and your sign shop employees keeping your eyes peeled so that you can create your own list of potential clients in the area that you think could benefit from the services you offer. That could mean actively surveying the entire region, or it could just mean taking notes when you notice certain businesses while driving around town. By proactively pursuing new leads, you can connect with clients you might otherwise never attract.
Social Media
One digital marketing that virtually all businesses today, big or small, utilize is social media. Social media platforms like Facebook, Twitter, Instagram, TikTok, and more are great because it’s free and effective, but successfully leveraging the full potential of social media as a marketing outlet requires long-term commitment to actively engage your audience.
Your social media accounts are the places where you can show off your latest projects and accomplishments, and in doing so build up your credibility as well as draw in new clients who want you to do the same thing for them. You can share pictures and videos, as well as customer testimonials, employee profiles, or even behind-the-scenes progress breakdowns; social media apps offer lots of freedom for you to get creative.
Most importantly, social media allows you to interact with your local community, including both past and potential future clients, directly. In the process, people will formulate a bond of trust with your business, which can lead to positive word-of-mouth buzz, both through people sharing your online content and satisfied customers referring friends and family members to you.
shopVOX Makes Digital Marketing Easier Than Ever
Whatever online marketing strategies your sign shop employs, in order to convert leads into sales, you have to be able to follow up on them. You have to be able to see which marketing efforts are yielding the highest returns, and you have to be able to maintain strong communication with your clients.
You can do all that and more with shopVOX sign software. With shopVOX, you can keep a detailed database of all your customers and projects, schedule reminders so you never miss a marketing opportunity, and keep track of every step in the production process.
If you want to learn more about shopVOX and how it can revolutionize your marketing efforts, contact us today!