Many, if not most companies rely on signage in order to advertise their products or services. For sign companies, this is a prime opportunity to showcase their best work and obtain new clients.
Being marketers themselves, sign companies should be able to market their own company with ease. But every industry comes with steep uphill competition, including one that specializes in print media.
Fortunately, we’ve prepared 5 surefire marketing ideas for sign companies to take their brand to the next level.
Social media is one of the easiest and quickest ways to advertise for your sign company, and its free! Social media platforms like Twitter, Instagram and Facebook make it easy to promote your company and reach a large audience, which can be more effective than just advertising locally.
Using social media is your company’s time to shine, so make sure you’re putting out engaging content and updating frequently. You can share samples of your work, client testimonials, and any other interesting and exciting information about your company. If you use social media effectively, you should be able to gain a larger following and reach potential customers outside of your area.
Whether it’s a bumper sticker, magnet, or window cling, advertising your company on your car is another effective marketing technique. You can apply these car decals to your own car, or you can pay other people to display them on their cars.
Using car decals is an easy way to get the word out about your company, and they are guaranteed to catch the eye of people in traffic. Plus you can use sign examples as decals also to showcase your company’s work.
Brand Your Signs
Another great marketing strategy for your company is to brand all of the signs you create. Simply create a small logo or image in the corner of the sign, so that people who view your sign know that you created it. While it sounds like small potatoes, branding your materials goes a long way in creating visibility for your business and showcasing your authority as a brand.
Implement a Sign Referral Program
One of the biggest sources of revenue and leads for signage companies comes from referrals. Create a referral program that actively rewards existing customers and incentivizes new customers to sign up for your company.
The better your products, the more referrals you’ll naturally get through word-of-mouth marketing. Why not encourage businesses and individuals to throw your name out there for you.
Submit Your Sign to Relevant Publications and Magazines
Finally, one of the best ways to create brand visibility for your business is to showcase your work on high authority publications. Getting your signs featured in relevant publications and magazines will help bolster your authority and provide social proof for your brand. Soon enough you can start taking on clients from across the nation.
With ShopVOX, signage companies can take their marketing prowess and sales revenue to the next level with this all-in-one CRM. price your products properly, keep track of sales, and log all of your data into a centralized platform to give you more visibility into your business. For more information about ShopVOX, contact us today!