It’s rumored that Starbucks misspells your name on purpose. For this brand, that can be a great marketing strategy. People love to point out flaws and mistakes, so create mistakes to get noticed. With social media all the buzz and people sharing everything they eat, drink and do online, Starbucks’ misspelling strategy works to get free advertising. (Remembered this is rumored – we are not claiming it’s an purposely planned strategy.)
Fortunately, for Starbucks, whether this misspelling names is a planned marketing strategy or not, it works for them. Unfortunately, for most of our customers, misspelling names usually would have the opposite effect. Instead of being comical, it would be unprofessional and would ruin the reliability of their business.
Here some names of people that are commonly misspelled:
- Jon (Misspelled as John)
- Bryan (Brian)
- Sean (Shawn)
- Stephen (Steven)
- Michael (Micheal)
- Philip (Phillip)
- Neal (Neil)
- Elisabeth (Elizabeth)
- Ann (Anne)
- Joanne (Joan)
- Katelyn (Caitlin, Kaitlin)
- Sara (Sarah)
- Katherine (Catherine)
These above names are common spellings we see often, but what if you come across a name that sounds common, but has an uncommon spelling like, Vyolette, Soosin or Tiphanie. I would feel safe betting that most of you would spell them wrong!
Not only are people’s name misspelled, the names of brands are often misspelling. Here are some common misspellings of Vehicle Brands:
- Chevy Camaro is often misspelled Camero. My first car was a cherry red Camaro and I misspelled in all the time as a teenager.
- GMC Syclone is often misspelled as Cyclone. Makes sense since this vehicle was named after this natural disaster.
- Pontiac Aztek is often misspelled Aztec due to memory recall of the ancient civilization.
- McLaren is often misspelled MacLaren. MacLaren produces buggies and strollers on babies. Imagine writing to your partner, “Hey, I bought a MacLaren today babe!” He or she might get the wrong idea!
- Volkswagen is often misspelling Volkswagon. Yes, we ride in wagons as children and some adults prefer station wagons, but this vehicle is a Volkswagen.
Misspelling a person’s name or their brand can affect the relationship you have with your client and can be costly. This is one reason why we created an integration with you wesbite contact form and your shopVOX account. After you set up this integration, when a lead fills out your contact form, the contact information is sent over to your shopVOX account. Therefore, no spelling mistakes — at least on your part! Watch this video to learn more!
Joanne Cipressi is the Content Marketer and Director of Social Media at shopVOX inspiring business owners to better manage their careers, employees, customers, projects, production, invoicing, and all other areas of their management needs through tips and motivation.