What are Sales Leads?

September 9th, 2019

As a revenue-dependent company, sales are an absolute necessity. Sales are to businesses, like oxygen is to humans. A business can not survive without continued sales.

Ensuring that continued sales occur, there needs to be a stream of sales leads. What are sales leads?

You have been a sales lead before. We all have been sales leads. Think about all the emails, newsletters, or text alerts that you have signed up for. Each of these companies that are contacting you through these means considers you a sales lead.

Generating sales leads is typically the first step in the sales process. A sales lead can be a person or business who may eventually become a client or customer. A sales lead may have directly or indirectly expressed interest in a product or service that a company offers.

Sales leads come in many different forms. The following are different sales leads:

- A referral from another client
- A referral from a friend
- A call from an ad
- A newsletter signup
- A person requesting a quote
- A list of people attained for a trade show
- A person who filled out a website contact form

Sales leads come to you in a range of ways. In our next article, we will discuss how to generate more sales leads. So make sure that you subscribe to our blog.