What is a CRM Software’s Purpose?

October 6th, 2020

It’s been said that no man is an island. For those who run their own business, that’s doubly true. It’s important to develop strong relationships, not just with employees and suppliers, but with customers as well. No matter how big or small your company is, without customers you have no sales. And without sales, you have no business.

What’s the secret to building better bridges? CRM (Customer Relationship Management) software.

At shopVOX, we know how important it is for business owners to keep track of customer communications, sales data, and marketing leads. That’s why one of the key features of shopVOX business management software is its robust and efficient CRM system.

But, you ask, what exactly does CRM software do?

CRM Keeps Things from Slipping Through the Cracks

Owning and operating a business is a complex enterprise with lots of moving parts. It can be tricky keeping track of everything, and all too easy for things to slip through the cracks. Did you ever email back that one customer who asked you about buying in bulk? Did you even notice the statistical uptick in sales following a new marketing strategy?

Throw out those reams of spreadsheets and stacks of sticky notes, because CRM software provides a better way to keep all your information in one secure and easy-to-access place, as well as schedule important reminders and automate minor chores that otherwise bog down efficiency.

CRM Makes It Easier to Convert Leads into Sales

One thing that vexes even the savviest marketer from time to time is how to convert potential customers into definite customers. As that old adage tells us, you can lead a horse to water, but you can’t make it drink.

With the best CRM software, though, you can figure out what specific beverage the horse is thirsty for and serve it up to them in a fancy glass with a little paper umbrella. By putting all your marketing lead data at your fingertips—who your potential customers are, what kind of products/services they’re looking for—CRM software makes it easy for business owners to know exactly what people want.

CRM Helps You Build More Personalized Relationships

Fun fact: customers are more than just credit cards on legs. They’re individual people with unique desires and opinions, and they like to be treated as such. It’s not easy maintaining personalized relationships with every customer, though. At least, not on your own.

By providing you with detailed profiles of your customers and allowing you to reference that information at a moment’s notice, CRM software makes it a snap to gear your communications and promotions to your individual customers’ individual needs. A little bit of personalization goes a long way to making customers feel appreciated. And an appreciated customer is a repeat customer.

CRM is Part of What Makes shopVOX Indispensable

CRM software offers many benefits for business owners, providing powerful and efficient tools for customer retention. That’s why we’ve integrated all the best CRM software features into the shopVOX business management suite. But CRM is just one part of what makes shopVOX an indispensable investment.

Going above and beyond CRM software, shopVOX is a comprehensive toolkit designed to optimize every aspect of your company, from advertising, sales data, and customer communications to supply ordering, workflow tracking, online proofing, payment processing, and more. By streamlining the entire process and bringing everything together in one place, shopVOX gives business owners the edge they need in today’s competitive marketplace.Contact us today to learn more about how shopVOX can take your business to the next level.