What is a Sales Pipeline?

There is no arguing that sales are a necessity for any successful business. Without sales, your business would fail. This is why acquiring sales leads is vital.

It takes effort to accumulate sales leads. But, the effort does not stop when the sales lead has acquired. Simply storing sales leads in a file on your computer, in your email box, on post its or on your phone will make all this effort worthless and will lead your business to failure.

Sales leads need to be properly tracked and managed in order to be transformed into actual sales. One way to do so is with a Sales Pipeline.

A Sales Pipeline is a visual way to track your sales prospects. A pipeline is made up of stages. You can see where your sales leads are within these stages at a glance.

Each business can customize its sale pipeline stages to best suit the sales lead process.

As a shopVOX user, you can customize your sales pipeline. Come back to read our next article that will show you how.