Determining Pricing Strategies for Custom Products

Joanne Cipressi
Oct 29, 2019

Discovering the perfect pricing strategy can be a bit of a challenge. There are many factors that go into pricing custom products.

Figuring a fair market price, while maximizing profits is not a simple task. Doing a quick search of what competitors are pricing similar products is not a successful strategy for computing the price for your custom products. This search can certainly be a part of your method, but there are more important factors to consider.

As a business owner, your priority is a make a profit. It’s important to figure out how to price your products so you can close a sale while making a profit. How can you figure out a pricing strategy that works?

Unfortunately, there is not one pricing strategy that would maximize profits for all products and services. There are different types of costs for different products, as well as fluctuating supply and demand trends. These make it challenging to rely on one pricing strategy.

Even though determining the perfect pricing strategy for each of your custom products is a task, creating quotes in shopVOX is easy. The awesome part about creating quotes in shopVOX is that you can use your strategy. However, you decide to price your products, you can input that strategy into shopVOX. Plus, you can create multiple pricing strategies in shopVOX – one for each of your products – and variables needed.

Here is an example of how to create a quote for a custom sign order:

Creating Your First Quote | Vinyl & Wide Format Sign Guide from TechVOX Inc on Vimeo.

This video is just one example of pricing a custom product. Creating a quote for a custom t-shirt order would use a different pricing strategy. Therefore, creating a quote for a custom t-shirt order would have different steps than creating a quote for a sign. Fortunately, in shopVOX, you can create an unique pricing strategy for each of your products.

Not a shopVOX user?

Learn more about shopVOX by attending a live webinar:

shopVOX business management webinar

(The featured image is a sign created by Quint Creative Solutions, a happy shopVOX user.)

Joanne Cipressi
29 / 10 / 2019
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