How to Start a T-Shirt Business Through Ecommerce?

October 6th, 2020

If you take a look at all the clothes you own, you might find that t-shirts make up a large portion of your wardrobe. These are usually easy to find and inexpensive to buy, and you might not even remember how you ended up with some. T-shirts today are often a great way to show off your personality and interests better than with any other articles of clothing. Whether you wear them out everyday or save them for inside the house, owning a range of t-shirts is something we all do.

T-shirts are always going to be wanted by everyone, which makes them a great product to sell. With the option to easily sell products online, creating an ecommerce t-shirt business is a great idea. 

Here’s some advice on how to start a t-shirt business online. 

Find Your Niche

Before you take any other steps when getting your business started, you want to figure out what niche you’re going to have. Every business needs to have a niche, especially small businesses, so they have the best chance of successfully targeting a specific audience. Think about what audience you’re going to be selling your shirts to and what their interests are. Keeping your t-shirts generic in hopes of pleasing more people is unlikely to be as fruitful as offering exactly what one specific group wants to see. 

Create Your Products 

You can’t have a successful t-shirt company without great designs. This can seem overwhelming if you don’t have strong design skills. You might know what you want on a shirt but can’t create it yourself. If this isn’t something you want to do yourself, you can find designs online to buy or hire a freelance designer to create custom designs.

You also need to find the right t-shirts and how you'll go about getting them printed. Of course, you want the shirts to look nice, but most people want comfortable t-shirts above all else, so you want to consider this too. Look at all the fabrics available, as well as aesthetic details, like what necklines and styles you want to offer.

Set Up an Online Store

The last thing to do when starting a t-shirt business is to get your online store ready. Obviously, setting up an ecommerce store is easier than starting a brick-and-mortar store, but that doesn’t mean there isn’t still a lot of hard work involved. You’ll also have to decide how you’ll keep your inventory. Being online means that you don’t have to have all of your products ready and on display before people buy them, so many people use printing on-demand as they get orders. This is a good idea, but many people prefer taking advantage of discounts for bulk-ordered items. There are also many platforms available for your ecommerce store, so you’re bound to find the perfect one. Some platforms are easy to use on your own, while others might require you to bring in help if you don’t have the right skills yourself.

Invest in the Right Business Management Software

Of course, the real work begins after you’ve officially started your t-shirt business. Once you start selling your products, you might find that you need more tools and resources to make it work. At shopVox, we make it easy for you to manage everything you need for your t-shirt ecommerce business. We provide a range of features that cover everything you need to be successful with ecommerce, with everything from customer management to automated invoicing. 

If you’re wondering how to start a t-shirt business, let shopVox help.